Ginger & Smart AW18 RECAP: Virgin Australia Melbourne Fashion Festival

We take you into Ginger & Smart’s ‘Altered Reality’ conceptualised by their stunning selection of maroon hues, architectural prints and geometric layering for AW18.

 

 Alexandra & Genevieve Smart, VAMFF 2018 (Credit Image: © Sydney Low via ZUMA Wire)

Alexandra & Genevieve Smart, VAMFF 2018 (Credit Image: © Sydney Low via ZUMA Wire)

Virgin Australia Grand Showcase was (as expected) the highlight of the festival for us. 

Although high expectations were certainly set for the never disappointing elite Australian design duo, this showcase truly knocked it out of the ball park.

Taking Melbourne’s centre stage on International Women’s Day, Ginger & Smart performed like never before (and yes, a performance it was). This AW18 collection, combined with the incredible styling, set and music selection for the night made Ginger & Smart our new favourite designer, and the Virgin Australia Grand Showcase our new favourite fashion event!

 Ginger & Smart backstage moments at VAMFF, 2018. (Source: Ginger & Smart)

Ginger & Smart backstage moments at VAMFF, 2018. (Source: Ginger & Smart)

Exploring the tension between future and nature, the collection takes influence from the balance of the two contrasts with a technical twist.

Identified through the bold contrasts in colour and fabrics and portrayed using floral prints and graphic line work on blouses and skirts. Deep hues of maroon were a consistency – we absolutely loved the touch of embellishment to lift the collection.

 Ginger & Smart, VAMFF 2018 (Credit Image: © Sydney Low via ZUMA Wire)

Ginger & Smart, VAMFF 2018 (Credit Image: © Sydney Low via ZUMA Wire)

Our favourite look of the night:


It had to be the maroon sequin ‘Lens’ dress which was styled so beautifully – perfectly layered together with the architectural printed ‘Perception’ blouse and the ‘Anais’ ring belt, (as seen pictured below).

 Ginger & Smart, VAMFF 2018 (Credit Image: © Sydney Low via ZUMA Wire) (Credit Image: © Sydney Low via ZUMA Wire)

Ginger & Smart, VAMFF 2018 (Credit Image: © Sydney Low via ZUMA Wire) (Credit Image: © Sydney Low via ZUMA Wire)

Here is a selection of our top favourite looks from the night, courtesy of ZUMA Press..

Enjoy x

 

 Ginger and Smart for Virgin Australia Melbourne Fashion Festival in Melbourne, Australia. (Credit Image: ZUMA Wire)

Ginger and Smart for Virgin Australia Melbourne Fashion Festival in Melbourne, Australia. (Credit Image: ZUMA Wire)

 Ginger and Smart for Virgin Australia Melbourne Fashion Festival in Melbourne, Australia. (Credit Image: ZUMA Wire)

Ginger and Smart for Virgin Australia Melbourne Fashion Festival in Melbourne, Australia. (Credit Image: ZUMA Wire)

 Ginger and Smart for Virgin Australia Melbourne Fashion Festival in Melbourne, Australia. (Credit Image: ZUMA Wire)

Ginger and Smart for Virgin Australia Melbourne Fashion Festival in Melbourne, Australia. (Credit Image: ZUMA Wire)

 Ginger and Smart for Virgin Australia Melbourne Fashion Festival in Melbourne, Australia. (Credit Image: ZUMA Wire)

Ginger and Smart for Virgin Australia Melbourne Fashion Festival in Melbourne, Australia. (Credit Image: ZUMA Wire)

 Ginger and Smart for Virgin Australia Melbourne Fashion Festival in Melbourne, Australia. (Credit Image: ZUMA Wire)

Ginger and Smart for Virgin Australia Melbourne Fashion Festival in Melbourne, Australia. (Credit Image: ZUMA Wire)

 Ginger and Smart for Virgin Australia Melbourne Fashion Festival in Melbourne, Australia. (Credit Image: ZUMA Wire)

Ginger and Smart for Virgin Australia Melbourne Fashion Festival in Melbourne, Australia. (Credit Image: ZUMA Wire)